Hi, I am Frida.

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Since I can remember, I’ve always had a fascination for fashion and art. When I was a child, I used to draw sketches of outfits I liked, inspired by pictures I'd seen or simply by someone passing me on the street. Art and textiles were always my favorite subjects in school, and when it was time to choose a high school, I knew I wanted to study Textile and Design.

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From there, the path led naturally to the Textile School in Borås, where I continued my studies in pattern making, sewing, and textile production. Before graduating, I landed a position at one of Sweden’s largest fashion companies, where I worked for almost ten years.

The idea of doing something on my own has always been there, but it never quite took shape. Until this year, when I made my own wedding dress and rediscovered my love for creating from start to finish.

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I want to create garments that become cherished memories, made with care, attention, and craftsmanship that will last a lifetime. And through my art, I hope to share that same sense of timeless beauty and connection.